Essay about A Humorous and Heartfelt Wedding Speech

A Humorous and Heartfelt Wedding Speech Good evening Ladies and Gentlemen - I would like to start by thanking Frank on behalf of the bridesmaids for his kind comments and echo the fact that they look wonderful and performed their role fantastically well, despite the inevitable and healthy rivalry that can sometimes occur. In fact, just before the service I overheard a furious sisterly argument about who was going to be first to dance with the best man. Understandable, I thought - until I got closer and heard them saying, You!, no, you! Ive known Frank for the best part of 20 years now and of course there are plenty of things I could tell you about what we got up to in our younger days. Unfortunately, I did consult my†¦show more content†¦Many a time I arrived home to be told, ‘Oh, you’ve just missed Frank, and he’s eaten your tea.’ However, it is a small price to pay for such a friendship, and being friends with Frank has been a lot of fun. We grew up in the same road and I fondly remember some of our childhood highlights were playing cowboys and Indians. Everybodys porch down the street fulfilled a different function. Mine was the bank and, tellingly, I now work for Lloyds. And yes, thats right - Franks porch was the saloon. Another popular game was ‘Hide and Seek’†¦ although Frank was a little bit tubby in those days so all he could play was ‘Seek’. Frank’s favorite pass time though was reading Mr. Men books. If you know Frank well, you should be able to guess which Mr. Man he now most takes after, and its not Mr. Messy, Mr. Bump or Mr. DirtRingo. For those of you on Lisa’s side, I’ll give you a couple of clues. Think of the Mr. Man who after five pints of Stella can communicate only by winking his right eye, is addicted to playing fruit machines in pubs and likes to have sausages and bacon for his Sunday breakfast. That’s right you’ve guessed it, the Mr. Man Frank most takes after is Mr. Winky Eye Fruit Porker†¦ available in all good bookshops. In all sincerity, Lisa, if Frank is half as good a husband as he has been a best friend to me, then you will have left here with a man that epitomizesShow MoreRelated Humorous Wedding Speech by Brother of Groom Essay798 Words   |  4 PagesHumorous Wedding Speech by Brother of Groom Good evening, ladies and gentlemen. On behalf of the bridesmaids, I must thank Donald for his kind words. I must also thank all of you for coming today - I know how hard it is to get a day release. As Donald’s lighter brother – sorry, I meant little brother, which is simply a reference to the fact that he is older than I am, and nothing else – I would also like to welcome Liz into the family. I think you’ll find the Endeans to be a warm and openRead MoreEssay on Humorous Wedding Speech by Brother of the Groom1010 Words   |  5 PagesHumorous Wedding Speech by Brother of the Groom Good afternoon, Ladies and Gentleman – It’s my job to reply to the toast to the bridesmaids and in doing so, say a couple of nice things about George. You know, tell you about some of his good points. The problem is he doesn’t have any good points. Well, except for being naturally gifted at sports. We do, after all, come from the same gene pull. So, on behalf of the bridesmaid, Claire, I would like to start by thanking George for his kind wordsRead MoreGender Roles and Attitudes toward Love in Shakespeares Hamlet5989 Words   |  24 PagesShakespeare challenges the acknowledged roles of women in instances of courtly love. Instead of this, the audience witness Juliet as a fourteen year old woman taking control of her own future and rejecting her parents’ decisions to experience real heartfelt love. In Elizabethan times ideas and attitudes to love were very different to contemporary views of love. In particular women’s roles differed greatly in that they played passive roles in a relationship and were taught from birth that they wereRead MoreMary and Max9879 Words   |  40 Pagescomplex, confronting and different, but if you want fluff, go watch Shrek. I simply loved it. For those who havent seen it yet - ask yourself when you last heard an audience clap at the end of a movie. For Adam Elliot - start writing your next Oscar speech! 22/04/2009 9:41 PMName: Tony Coote Rating: Comment: Come on guys, have your brains been utterly plastercinized, or are you just being kind to the second film of an Aussie Oscar boy? How can you not see that Mary and Max is a real stinker, overRead MoreThe Five Dysfunctions of a Team a Leadership Fable46009 Words   |  185 Pagesblue-collarish executive. That presented a stark contrast to the DecisionTech executives and middle managers, most of whom had little experience working outside of the Valley. Some of them even liked to brag that they hadn’t worn a suit—outside of a wedding— since graduating from college. It was no surprise that after ï ¬ rst reading her resumà ©, board members questioned the Chairman’s sanity when he suggested they hire Kathryn. But he eventually wore them down. For one, the board believed their ChairmanRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pages(millions of dollars) Film Spider-Man Star Wars: Episode II Austin Powers in Goldmember Signs Men in Black II Scooby-Doo Lilo Stitch Minority Report Mr. Deeds XXX The Sum of All Fears The Bourne Identity Road to Perdition My Big Fat Greek Wedding Spirit: Stallion of the Cimarron Spy Kids 2: Island of Lost Dreams Divine Secrets of the Ya-Ya Sisterhood Insomnia Stuart Little 2 Unfaithful 403.7 300.1 203.5 195.1 189.7 151.6 141.8 130.1 124.0 123.9 118.5 118.1 99.1 82.3 73.2 69.1 68.8 67.0

Smoking Drinking As A Social Problem - 1682 Words

In this essay, I will explore both sides of the argument to suggest that Binge drinking is either a personal concern or that it is a social problem. UK researchers commonly define binge drinking as consuming more than eight units of alcohol in a single session for men, and more than six units for women (NHS, 2014). Over the years alcohol has caused many social and political debates in regards to whether it is a â€Å"social evil† or if the individual who makes the conscious choice to drink it, is the real deviant. It’s clear to see that alcohol will always be a dominating factor in society if we think alcohol consumption is a 21st-century modern phenomenon then we are mistaken. The first organized campaign about alcohol consumption occurred in the 18th century as Gin had arrived in the United Kingdom from the Netherlands. From The 1720’s onwards Gin became the focus of moral concern amongst the rising middle classes, the society for the reformation of manners hig hlighted the evils of gin drinking. The â€Å"gin panics† have been described as the first modern â€Å"drug scare† amongst society and perhaps caused the first drink related â€Å"moral panics† (Blackshaw, 2013:306-307). As we can see alcohol consumption worries started well over 200 years ago and although we may think today s societies â€Å"social evils† have well moved on from historical ones this quote from David Cameron proves they have not, â€Å"Binge drinking isn’t some fringe issue, it accounts for half of all alcohol consumed in thisShow MoreRelatedSocial Issues Related to Smoking and Alcohol Consumption Essay1265 Words   |  6 Pagesimmediate environment and society as a whole. There are many social consequences such as traffic accidents, workplace-related problems, family and domestic problems, and interpersonal violence. Work People with alcohol dependence and drinking problems are on sick leave more frequently than other employees. In Great Britain, up to 25% of workplace accidents and around 60% of fatal accidents at work may be linked to alcohol. drinking alcohol at work and hangovers  may reduce productivity. PerformanceRead MoreNo Teratogens During Pregancy Essay1169 Words   |  5 PagesA teratogen is any agent or factor that can disrupt the development of an embryo or fetus, which may cause a birth defect or malformation. Whether it is a medication, disease or drug, when the mother is exposed the chances of problems arising with the baby increase. Only ten to fourteen days after conception teratogens can affect the fetus. At that stage in the pregnancy the egg has already been fertilized and attached to the uterus. This is known as the embryonic stage where if health isn’t a priorityRead MoreWhy do teenagers indulge in alcoholism and smoking?873 Words   |  4 PagesOctober 2013 Why do teenagers indulge in alcoholism and smoking? In today’s society many teenagers are introduced to new ideas every day. Teenage years often include adjusting to new people, and experimenting and trying out many unfamiliar ideas. As a teenager some maybe naà ¯ve and not fully think of consequences, and or long term effects of indulging in these type of activities. The cause for teenagers indulging in alcoholism and smoking can be many reasons. For some teens, peer pressure, curiosityRead MoreEssay on Addictions to Smoking and Alcohol836 Words   |  4 Pages Addictions to Smoking and Alcohol A lot of people suffer from the consequences of smoking and drinking alcohol, which often leads to addiction. The word addiction is a very powerful word in this sense, as it means the physical and psychological craving for a substance that develops into a dependency, and continues even though it is causing the addicted person physical, psychological and social harm. The disease of addiction is chronic and progressive; it canRead MoreVarenicline Research Paper804 Words   |  4 Pagesreduce heavy drinking in men. The medication also helps maintain smoking abstinence in individuals. The trial was conducted by the researchers at the Yale School of Medicine, led by Dr. Stephanie S. O’Malley. The trial involved 131 participants from two outpatient clinics who were reported with heavy drinking for two or more times per week and met the criteria for alcohol dependence. The participants were also reported with a smoking habit of two or more times per week. The heavy drinking is equivalentRead MoreRaising Taxes on Tobacco and Alcohol1637 Words   |  6 PagesIt is worth noting however that this did not (and is not anticipated to) deter the heavy drinking habits of people within that country. The consumption of alcohol and smoking goes on undeterred within the country and this we are looking at the legal brews like the bottled beers. By 2004, it was estimated that 40% of the women contacted during a research on alcoholism confessed that their spouses had the problem of alcoholism (WHO, 2004). Considering the above statistics and trends, even on the backgroundRead MoreDriving Behavior That Makes Alcohol Consumption So Dangerous?1050 Words   |  5 Pagescomponents of alcoholism: a preoccupation with drinking, emotional, vocational, social, and family problems, and physical problems. An example of situation when an alcoholic is preoccupied with his drinking would be the hospitalization of a family member. While relatives would worry about the health of the person hospitalized, the alcoholic would only think about how he can get a drink. He will not be able to empathize. An example of emotional problem due to alcoholism is an alcoholic that wouldRead MoreEssay on Teratogen Affects on Pregnancy953 Words   |  4 PagesTeratogen Affects on Pregnancy Oct 9, 2010 Textbook References: Chapter 2 Teratogens: Drugs- smoking p 50 Part II Chapter 2 Teratogens: Drugs- behavioral problem w/smoking p 51 Part II Chapter 2 Teratogens: Drugs- Child Behavioral Problems w/drinking p.52 Part II Chapter 2 Teratogens: Drugs- FAS p 51 Part II There are many potentialRead MoreWhy The United States Ranks So Poorly During The American Health System869 Words   |  4 Pagescare† (Schroeder, 1); the fact that we have access to advance tools and technologies in our health care system does not necessary mean that we are healthier than other countries. Determinants such as behaviors patterns, environmental exposures and social circumstances also greatly influence our health. Secondly, â€Å"even in those instances in which health care is important, too many Americans don’t have health care, receive it too late, or receive poor-quality† (Schroeder, 1). Schroeder also emphasizedRead MorePersuasive Essay On Smoking713 Words   |  3 PagesDuring the past few decades it has come to light that smoking kills. The federal government mandates that every pack of cigarettes carry a warning on it that smoking can lead to health problems including death. But the messages are rather clinical, for example: â€Å"Smoking Causes Lung Cancer, Heart Disease, Emphysema, and May Complicate Pregnancy.† Smoking is a danger to one’s own health but there is now evidence that smoking can affect others as well. Second hand smoke has been shown to cause cancer

Analysis Of Kurtz s Heart Of Darkness - 1996 Words

Kurtz Embodies European powers Postcolonialism is a theory that is similar to cultural studies, but assumes a unique perspective on literature and politics that needs to be discussed and analyzed separately. Postcolonialism criticisms look at issues of power, economics, politics, religion, and culture, and how these elements relate to the colonial hegemony in a text. This form of criticism can be applied to many works of literature; specifically those whose settings are in Africa, the Middle East, and the Indian Subcontinent. In these literary works there are characters who struggle with their identities and their roles in the colonization of the country or territory. Many European countries that have colonized other countries claiming that it was to educate and civilize the â€Å"savage† natives do so in unimaginable ways. In Heart of Darkness, by Joseph conrad, Kurtz’s insatiable hunger for ivory represents the European Colonization as being brutal and inhumane. Everyone who knew Kurtz, even his fiancee that didn’t even know him at all, knew him as a man who was bound for success. He had the ambition, charisma, courage, and eloquence to claim anything in this world as his. Kurtz went to Africa to spread European culture and civilization and had the intentions to bring proverbial light to the dark savage new world. Kurtz realized that to do this he had to be the one that should act as their god and bring them the enlightenment that he thought they needed. This reallyShow MoreRelatedHeart of Darkness and Apocolypse Now : Analysis of BookMovie1050 Words   |  5 PagesHeart of Darkness and Apocolypse Now : analysis of bookmovie Heart of Darkness and Apocalypse Now Inherent inside every human soul is a savage evil side that remains repressed by society. Often this evil side breaks out during times of isolation from our culture, and whenever one culture confronts another. Joseph Conrad s book, The Heart of Darkness and Francis Coppola s movie, Apocalypse Now are both stories about Man s journey into his self, and the discoveries to be made there. They areRead MoreThe Journey In â€Å"Heart Of Darkness† Spans Not Only The Capricious1222 Words   |  5 PagesThe journey in â€Å"Heart of Darkness† spans not only the capricious waters extending our physical world, but also the perplexing ocean which exists in the heart of man. Through Marlow s somewhat overenthusiastic eyes, we perceive the mystery that is humanity, and the blurred line between darkness and light. It is an expedition into the deepest crevices of the human heart and mind bringing on an awareness, and finally descending into the abyss of hell abiding in each of us. Con rad’s use of wordplayRead MoreHeart Of Darkness By Joseph Conrad1149 Words   |  5 PagesIn his provocative novella Heart of Darkness, author Joseph Conrad sheds light on the primal nature in all men, casting a shadow—a darkness that is the result of being freed of societies norms. An in-depth analysis of Joseph Conrad and the work shows how well he is able to combine story elements to make an engaging read. Conrad is able to do this through his characters, such as protagonist Marlow, whose experiences through his journey shows him vividly, the violence and brutality even the gentlestRead MoreAn Analysis of Conrads Heart of Darkness Essay1465 Words   |  6 PagesAn Analysis of Conrads Heart of Darkness In the twentieth century, nihilistic themes, such as moral degeneration, mans bestial instincts at the core of the soul, and cosmic purposelessness, haveRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness 1713 Words   |  7 PagesMonth: January 2014 Name: Faris Khan Period: 3 Title: Heart of Darkness Author: Joseph Conrad Date started/date completed: 1/19 - 1/28 Pages read: 96/96 (Including the ten page introduction, 106/96) Rating of book (1-10): 9/10 Above you rated this book. Explain in detail why you gave this book that score: Author Joseph Conrad uses a very interesting method of narration in his novel, Heart of Darkness. The novel itself is written in first person, from the perspective of an unnamed sailor aboardRead More Light and Dark in Apocalypse Now and Heart of Darkness Essay1677 Words   |  7 PagesNow and Heart of Darkness    In Joseph Conrads Heart of Darkness, Marlow chooses a brighter path than his counterpart in Francis Ford Coppolas Apocalypse Now, Capt. Willard. The two share in the duty of searching for and discovering Kurtz, as well as taking care of his memory, but their beliefs before encountering him place the characters at opposing ends of a theme. These opposing ends are light and dark, representing good and evil. In the opening pages of Heart of Darkness, Marlow beginsRead More Joseph Conrad’s Heart of Darkness Through a Freudian Lens1194 Words   |  5 Pagestexts, such as Joseph Conrad’s novella Heart of Darkness. Fortunately, literary audiences are not abandoned to flounder in pieces such as this; active readers may look through many different lenses to see possible meanings in a work. For example, Conrad’s Heart of Darkness may be deciphered with a post-colonial, feminist, or archetypal mindset, or analyzed with Freudian psycho-analytic theory. The latter two would effectively reveal the greater roles of Kurtz and Marlow as the id and the ego, respectivelyRead MoreConrad s Heart Of Darkness1138 Words   |  5 PagesThe modernity of Heart of Darkness is exposed/reflected through the growing belief/awareness of new anthropological and psychological theories with unprecedented insights into the human condition. Conrad shocks readers out of their complacency as he addre sses his fascination with dark psychology through modernist inclinations of the rendering of consciousness, the narrator s stream of consciousness and ambiguity. Heart of Darkness as a Modernist novel draws upon/gives prominence to the developmentRead MoreA Renewed Sense Of Hopelessness : American Sentiment Following The Vietnam War1395 Words   |  6 Pagesundoubtedly affected Americans’ view of the Vietnam War. - Coppola was inspired by Joseph Conrad’s novel, Heart of Darkness. In the novel, Marlow, who works for a Belgian trading company, remembers traveling along the Congo River to meet Kurtz, who is an ivory trader. Marlow’s descriptions of the company’s harsh treatment of natives calls attention to the problems with Western imperialism. Heart of Darkness is based on Conrad’s experience in the Congo, during which he witnessed Westerners brutally treatRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness1504 Words   |  7 Pagesobjects. In Joseph Conrad’s Heart of Darkness the main character and narrator Marlow identifies a force within ivory that conveys a sense power within the enigmatic Mr. Kurtz. The African ivory trade was flourishing in the early 1900’s. Obtaining the precious object transformed some into greedy connoisseurs with endless intentions to get their hands on all of the continents ivory. Conrad shows that the power that is emit ted from the ivory falls into the hands of Kurtz causing him to slowly go mad

Civilization and Complex Society Essay - 677 Words

Civilization is difficult to define in one word or phrase because a complex society or â€Å"civilization† depends on many different aspects. How then, is civilization defined? There are characteristics of a civilization that are more essential than others, some of which may be more important to one group than to another. However, a definition for civilization can be narrowed down to a few fundamental aspects that are necessary for one to exist. For a complex society to exist, it must have means to provide for a growing population. Acquiring resources is vital for a civilization to flourish. The earliest civilizations all seemed to have a need for an organized administration system. In a society with a growing population and†¦show more content†¦This made a stable government and made cultural life and economics better. Trade was carried on between Egypt and Palestine, Syria, and Crete. The pharaohs began to weaken; nobles began to gain some of the powe r. Egypt was invaded by the Hyksos, which were mixtures of the Semites and Indo-Europeans. They were not driven out until 1570B.C. Then a new and revived empire began. Humanities play a very crucial part in civilization. Humanities help to appreciate the beauty before our naked eye. It helps for the acceptance of individual’s differences. The acceptance that makes the society balance and harmonized. Religious faith is in important constituent of national identity. The intensity of identification with a religion is often positively correlated with the strength of ones national identity. Art is one of is one of human kinds most ancient skill. Arts play a large role in the expression of our inner thoughts and beauty in our life. From dance and music to abstract art our concept of life is shown through the various ways in which we interpret it. From dance and music to abstract art our concept of life is shown through the various ways in which we interpret it. The arts play a valued role in creating cultures and developing and documenting civilizations. The arts teach us how to communicate through creative expression. Show us how to understand human experiences, past and present. Prepare us to adept to and respect the ways others think, work, andShow MoreRelatedCivilization: Which Aspects Define1491 Words   |  6 PagesAlex Hummel World Civilization 1 Midterm Paper Civilization is a word that cannot be used too loosely. How then, is civilization defined? It is difficult to define in one word or phrase because a complex society or â€Å"civilization† depends on many different aspects. There are characteristics of a civilization that are more essential than others, some of which may be more important to one group than to another. However, a definition for civilization can be narrowed down to a few fundamentalRead MoreEarly Civilizations : Ancient Civilizations830 Words   |  4 Pages2015 Early Civilization All civilizations, whether old or new, strive for advancement. In order to advance, certain techniques and characteristics have to be combined and manipulated to achieve this progression. â€Å"A civilization is a complex culture in which large numbers of human beings share a variety of common elements.† Examples of these early civilizations that used similar characteristics to flourish were the Sumerians in Mesopotamia and the Egyptians in Egypt. A civilization is formed byRead MoreWhat Makes A City?1088 Words   |  5 Pagesmany thing that makes a city a city and a society a civilization. There are many definitions for civilization and I think the most correct it that a civilization is an advanced society. Most archaeologists use the term complex societies instead of civilizations. This essay discusses how complex societies are made up of several characteristics like dense populations, substance base, craft production, monumental architecture, taxation and some civilizations even had writing. All of these things go handRead MoreComplex Civilizations Essay778 Words   |  4 PagesSydney Dodds Origins of Ancient Civilizations Professor Hepp February 6, 2013 Drawbacks of Complex Societies Today we are convinced that modern, complex societies excel and surpass earlier civilizations. We believe that we live in a period of all around progress, a state that has a positive connotation to most people. During the transition to complex societies, having first arisen in southern Mesopotamia, humans’ relations to the environment and to other people greatly transformed. AlthoughRead MoreEgyptian Civilization And Greek Civilization889 Words   |  4 Pagesyears ago, a complex and organized way of life began in some part of the world. People live together in town, cities and others centers and started farming, industries, and also started writing, painting and other method of living. Later, there were specialize occupations emerged, complex religions took form and social diversion increased, and these changes lead to the birth of civilizations. There were many ancient civilizations in the world like, India civilization, Chinese civilization, Middle EastRead MoreUrbanizat ion and State Formation in African Civilizations Essay1295 Words   |  6 PagesUrbanization and State Formation in African Civilizations: When it comes to talking about the ancient African civilizations, both Africans and those who spent their lives studying Africa are aware of how complex and diverse the African precolonial societies really were. However, some still surmise that complex societies failed to develop there, and if there are some that did, they were merely secondary states.1 In the book African Civilizations: An Archaeological Perspective, author GrahamRead MoreGreek And Roman Civilizations : Greece And Ancient Civilizations1503 Words   |  7 Pages Greek and Roman Civilizations In examining the impact that the ancient world has had on modern Western civilization, the two ancient civilizations which are frequently understood as having had the greatest influence are Ancient Greece and Ancient Rome. These two civilizations would eventually come to shape much of what would become the modern European culture, politics and society, and by extension, a vast proportion of global culture and society. In scrutinizing the trajectory of modern historyRead MoreSix Characteristics Of Civilization Essay865 Words   |  4 PagesThe six characteristics of a civilization are specialization in occupation, government, class structure, development of science and writing, state religion, merchants, and trade. Specialization in occupation was developed due to the increase in food production. With the help of agriculture, people are less likely to hunt for food. Which gave them time to focus more on art, poetry, and music.As the civilization develop and became complex, they needed specialization. Such as tax collectorsRead MoreGreek And Roman Civilizations : Greece And Ancient Civilizations1498 Words   |  6 Pages Greek and Roman Civilizations In examining the impact that the ancient world has had on modern Western civilization, the two ancient civilizations which are frequently understood as having had the greatest influence are Ancient Greece and Ancient Rome. These two civilizations would eventually come to shape much of what would become the modern European culture, politics and society, and by extension, a vast proportion of global culture and society. In examining the trajectory of modern historyRead MoreThe Rise And Fall Of The Mayan Civilization1018 Words   |  5 PagesMany decades ago, northern Central America and southern Mexico cultures developed complex political and social ranks. Researchers today know this region as Mesoamerica, known for its rich soil, abundant amount of rainfall, and agriculture. (Judge Langdon, 2012) The Mesoamericans, Aztec and Mayan tribes, developed into complex civilizations for multiple reasons. These societies were advanced and complex for their time in areas, such as architect ure, agriculture, militarism, and education. Each had

Article Review Penetrating Assault in Children - 1030 Words

The second article that I have chosen to critically review is: Penetrating assaults in children: Often non-fatal near-miss events with opportunities for prevention in the UK Link: http://0-www.sciencedirect.com.brum.beds.ac.uk/science/article/pii/S0020138312001155?np=y Critical analysis: The authors has two aims first of which is to collect data on the medical outcome of deliberate gun and stab injuries in children and second was to look at methods of prevention of violent injury towards children in a few urban paediatric emergency department ( ED’s) in the UK. The author has used a mixed method to collect his data he has used case series analysis and also he has used a qualitative method of surveys. The method of retrospective case†¦show more content†¦2011). Although the author does mention opportunities for prevention it is very brief and limited he also mentions that the research results could possibly help guide health intervention to reduce harm to those at risk. World health organisation (WHO) and UNICEF are both involved and have interventions and preventing child injuries they have suggestions of interventions such as home visits, parent education, media based interventions, and support and mutual aid groups with the outcomes being prevention of child abuse/ maltreatment, reduction of risk of abuse and improvement in physical health.( WHO 2012). They are trying to raise awareness around the world on this issue. (Department for education 2011).Every child matters main focus is early intervention and for all children to reach their full potential with the support of schools, GPS and community sectors. (Department for education 2004). Conclusion: To conclude the research topic the author has chosen there were a few limitations which made findings minimal he also did not show very much knowledge of legislations however the author did display good facts on the topic of gun and stab assaults on children but I feel that he could have provided more in depth information on intervention and prevention and what ED’s can do to put in place these interventions. References: Department of Health. (2011). QA on Commissioning services for women and children who experienceShow MoreRelatedFrom actions to empathy and morality9042 Words   |  37 PagesBiobehavioral Sciences, University of California, Los Angeles, CA 90095, USA Semel Institute for Neuroscience and Human Behavior, David Geffen School of Medicine, University of California, Los Angeles, CA 90095, USA a r t i c l e i n f o Article history: Received 15 July 2009 Received in revised form 25 February 2010 Accepted 27 February 2010 Available online 16 September 2010 Keywords: Mirror neuron system Limbic system Emotion Empathy Morality Neuroimaging a b s t r a c t Read MoreLogical Reasoning189930 Words   |  760 PagesE. Parejko, Chicago State University; Robert Sessions, Kirkwood Community College; and Stephanie Tucker, California State University Sacramento. Thinking and writing about logical reasoning has been enjoyable for me, but special thanks go to my children, Joshua, 8, and Justine, 3, for comic relief during the months of writing. This book is dedicated to them. For the 2012 edition: This book is dedicated to my wife Hellan whose good advice has improved the book in many ways. vi Table ofRead MoreOrganisational Theory230255 Words   |  922 PagesMikael Andersson/Nordic Photos/Getty Images; Figure 2.3  © Sean Justice/The Image Bank/ Getty Images; Figure 2.4  © Bruce Hands/Stone/Getty Images; 3.1, 3.2, 3.3, 3.4, and 3.5 based on Human relations: rare, medium, or well-done? in Harvard Business Review Vol. 26 No. 1 Harvard Business School Publishing (Roethlisberger, F. J. 1948); Figure 3.6 Courtesy of ATT Archives and History Center, Warren, NJ; Figure 4.1 The Trustees of the Imperial War Museum, London; Figure 4.2 adapted from Performance evaluationRead MoreStrategic Marketing Management337596 Words   |  1351 Pagesundergraduates following business studies programmes) âž ¡ Students of The Chartered Institute of Marketing who are preparing for the Marketing Planning paper in the CIM’s Diploma examinations âž ¡ Marketing practitioners who will benefit from a comprehensive review of current thinking in the field of strategic marketing planning, implementation and control. Richard M S Wilson Colin Gilligan Overview of the book’s structure 1 Introduction Stage One Where are we now? Strategic and marketing analysis Read MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 Pages When developed and presented effectively, with rich and interesting detail, cases keep conceptual discussions grounded in reality. Experience shows that simple ï ¬ ctional accounts of situations and collections of actual organisational data and articles from public sources are not as effective for learning as fully developed cases. A comprehensive case presents you with a partial clinical study of a real-life situation that faced managers as well as other stakeholders, including employees. A caseRead MoreCrossing the Chasm76808 Words   |  308 Pagesfundamental research process for any given subject is to â€Å"ask around.† There are rarely any real facts to deal with—not regarding the really important issues, anyway. Some of the information may come from reading, but since the sources quoted in the articles are the same as those one talks to, there is no reason to believe that the printed word has any more credibility than the spoken one. There is, in other words, no hope of a definitive answer. One is committed instead to an ongoing process of Read MoreMarketing Mistakes and Successes175322 Words   |  702 PagesFlight Center. His father, Michael, taught math at the University of Maryland. Sergey was born in Moscow, but he and his family left the Soviet Union when he was six, fleeing anti-Semitism and seeking greater opportunity for themselves and their children. Larry Page grew up in Michigan, also the son of a professor whose Ph.D was computer science, and who taught at Michigan State University where Larry’s mother also taught computer programming. He followed in the footsteps of his father and brother

Global Travel With Respect to Ebola-Free-Samples for Students

Question: Discuss about the Global travel with respect to Ebola. Answer: Background- An increase in the international journeys exposes the travellers to high risks of many infectious heath disorders. It is important to provide preventive measures by circulating information about the mode of transmission and promote well-being to those who travels frequently to countries with high risk (Merrill 2015). World Health Organisation (WHO) have implemented the primary strategies through vaccination, but with 900 million hike in international travellers occurring every year, it is essential to address other preventive measures to reduce the risk factors both in national and international wise (World Health Organization 2013) . The following essay discusses the safety measures while travelling in context to Ebola virus and for this a detailed understanding of this virus with respect to precautions and preventions are required. History- Ebola is a severe viral disease often observed fatal in humans. The largest outbreak of Ebola till date was recorded from West Africa, particularly from Guinea, Sierra, Liberia and Leone (Fisman Khoo and Tuite 2014). 7178 cases of Ebola Virus Disease (EVD) with 3338 deaths were reported on October 1, 2014 (Fasina et al. 2014). Apart from this incident, 20 cases of EVD were reported from Nigeria, but after this no such severe cases of EVD were observed since September 2014 (Weyer Grobbelaar and Blumberg 2015). The 20 cases that were reported resulted due to a particular importation through a traveller who was returning on July 2014 from Liberia (Shuaib et al. 2014). Ebola virus (Zaire ebolavirus) is responsible for hemorrhagic fever with increased rate of fatality. Till date five viruses of genus Ebola belonging to the family of Filoviridae are identified in which four viruses causes human EVD and the fifth species has been found in primates of nonhuman in nature (NHPS) (Rewa r and Mirdha 2014). The species are Bundibugyo ebolavirus (BDBV), Zaire ebolavirus (EBOV), Sudan ebolavirus (SUDV), Reston ebolavirus (RESTV) and Cte dIvoire ebolavirus (TAFV) respectively. The transmission of this virus occurs by direct contamination of blood, fluids of the body or derma of patients with EVD or through dead bodies due to this disease (Gebretadik et al. 2015). The pathogenic nature of these viruses varies, with EBOV being lethal to a great extent in humans. Pathophysiology- Zaire (EBOV) replications produce large quantity of virus found in monocytes, dendritic cells and macrophage cells. The chemical signals of high inflammation are released due to triggered monocytes (Falasca et al. 2015). Endothelial cells, liver cells, macrophages and monocytes are prone to this infection. This virus first infects the macrophages leading to cellular death and infection in endothelial cells occurs after 3 days of exposure. The vascular injury caused by breakdown of endothelial cells attributes to glycoproteins (GP) of EBOV. The affected people with haemorrhage undergo edema with hypovolemic shock. A small soluble glycoprotein (SGP) is secreted just after the infection. This glycoprotein attaches the virus to endothelial cells by forming one trimetric complex. The (SGP) interferes with neutrophils signalling by forming a dimer protein evades the virus to immune system by inhibiting the action of neutrophil. These infected white blood cells pass the vir us throughout the entire body into the organs such as liver, lungs, lymph nodes and spleen (Paessler and Walker 2013). The presence of virus within the cells causes cell damage and releases the chemical signals such as IL-6, IL-8 and TNF-? causing fever and inflammatory symptoms. The blood vessels integrity is reduced by the infection in endothelial cells which increases (GP) synthesis which in turn decreases the specific integrins. Lack of these integrins causes liver damage resulting in improper clotting. The proteins of EBOV blunt the immune system of humans by interfering the cells production ability with consequent response towards interferon proteins such as interferon alpha, beta and gamma (Meyer and Ly 2016). Mode of transmission- Identification of natural host reservoir of Ebola virus and how the virus appears in human at beginning of the outbreak are yet to be known. According to some scientists, the first person got infected through a direct contact with an animal such as primates or fruit bat infected by this virus. This condition is termed as spillover event (Chowell and Nishiura 2014). This then goes on transmitting other person affecting a large count of individuals. It is believed that the primates in past got affected by Ebola and people got infected too when they came in contact or consumed the infected primates. The mode of transmission of this virus occurs through various ways. The Ebola spreads through skin that is broken or via mucous membrane present in eyes, mouth and nose (Judson Prescott and Munster 2015). The virus spreads through blood or body fluids such as saliva, sweat, urine, semen, vomit and breast milk of an Ebola affected person. Other mode of transmission is th rough virus contaminated needles and injections. Transmission through fruit bat or apes and monkeys infected by this virus is also noted (Weingartl et al. 2012). Ebola is not an air borne disease neither it spreads through water or food. Transmission through mosquitoes or any other insects are not observed. This infection has been reported to confined species of mammals such as humans, apes and bats and hence plays active role in spreading the virus. The risk of transmission increases significantly when directly coming to the patient contact at the acute phase of the disease (Shears and O'Dempsey 2015). Incidence and prevalence of Ebola cases- The incidence of EVD and its current prevalence with respect to last few years is being tabulated in the Appendix comprising the morbidity and mortality numbers. Incubation period of Ebola- Ebola virus can thrive in liquid medium or the materials that are dry in nature. The gamma irradiation inactivates the virus along with 60 minutes heating at a temperature of 60C or 5 minutes of boiling. Bleaching with sodium hypochlorite and similar disinfectants can reduce their sensitivity. On the other hand, freezing them does not exert any affect on their sensitivity (Passi et al. 2015). The incubation duration that is the time period between the appearance of the first symptom and the infection varies between 4-10 days, sometimes the incubation starts from early 2 days extending to 21 days. The case fatality rates (CFRS) of the ZEBOV infections vary from 44% to 90% (Nanclares et al. 2016). The series of symptoms varies from individual to individual and manifestations include severe pain, feeling nausea and ill followed by bleeding. The fever in the second week either decreases or causes failure of multiple organs in the patient. The range of the mort ality rates are species dependent and depends on the virus strains of the species. Early symptoms are common to bacterial infections that are less severe such as malarial fever, influenza fever or typhoid fever. Initially, the fever is 101.8 Fahrenheit followed by pain, headache, throat sore, bleeding, nausea, dizziness with fatigue feeling. With the progression of the disease, the patient develop more critical issues such as faeces characterised by bloody and dark appearances, vomiting with blood, diarrhoea and eyes showing red appearances resulting in sclerotic arterioles haemorrhage. Other signs of secondary infection show tachycardia, decrease in blood pressure and hypovolemiatic shock (Beeching Fenech and Houlihan 2014). In certain cases the infected person starts bleeding from injures that is partially healed or site of injection in skin epidermis. It occurs when the virus affects blood platelets which in turn develop sutures into the capillary walls. Ebola alters the levels o f white blood corpuscles and platelets, making the blood clot more difficult with consequent haemorrhage over 50% patients (Goeijenbier et al. 2012). Diagnosis with possible treatment- The process of diagnosis is difficult in person with Ebola as the initial symptoms are nonspecific such as fever and often found in patients having malarial fever and typhoid fever. If any symptoms corresponding to Ebola are noticed, the person should be kept in isolation with prior notification to health professionals. Samples should be collected to confirm the infection. Detection of Ebola virus in the blood starts only after the symptoms onset through fever. It takes minimum 3 days to reach the detection stage. No such FDA-treatment such as treating by antiviral drugs is available for Ebola (Chmielecki 2015). But by following certain basic interventions in early stage can improve survival chances significantly. The strategic interventions are provided by intravenous fluids and by balancing the electrolytes of the body salts. Maintaining the oxygen rate with balanced blood pressure and taking proper care to treat other infections if any, reduces t he risk factors. Experimental treatments surrounding Ebola are under process but yet to be tested for effective safety implications. A good caring support can recover the incidence of Ebola by improving the immunity power of the patient. The antibodies developed by the recovered patients last for more than 10 years. It is still unknown that the people who recover are life immune or is there any possibility of getting infected by other species of Ebola. The recovered people have showed complications in joint and visualising (Blaser 2014). Vaccination- Treatment through vaccination in an experiment showed increased protection against the fatal virus that was trailed in Guinea (Kaushik et al. 2016). The vaccine that was used named rVSV-ZEBOV was experimented on 11841 people in 2015. No such cases of Ebola was recorded after 10 days of vaccination among 5837 people whereas 23 cases were there 10 days post vaccination among them who did not take the vaccination. WHO along with Ministry of Heath of Guinea collaborated with international partners in a protocol of ring vaccination. In this trail, some rings were vaccinated immediately after a detection of a case whereas the other rings were vaccinated after 3 weeks (Shu-Acquaye 2017). Prevention- Controlling the outbreak of this disease needs interventional package for managing the case, survey study with contact tracing, well equipped laboratory services, mobilising socially and controlled burials. The outbreaks can be successfully controlled by community engagement through increasing awareness about the risk factors for this infection and providing protective measurements such as through vaccination can thereby minimise human transmission. The messages of risk reduction are based on factors such as by reducing the transmission risk from wild animals to humans by avoiding contact with infected primates or fruit bats and avoiding their raw meat consumption. The handling of these animals should be done with gloves and protective clothing. The second factor is reducing the transmission risk between the same species such as human from coming in direct contact with Ebola detected patients specially body fluids of them. Patients should be handled by wearing gloves and protective clothing with regular hand sanitising. The third factor is by reducing the risk caused by sexual transmission (Regmi Gilbert and Thunhurst 2015). Developing control measures by heath workers- The health workers should follow standard precautions during the care of patients diagnosed by this viral symptom. They should control the transmission by maintaining hand and respiration hygiene along with protective equipment to avoid contact with materials infected and safe disposal of injections. The health workers allocated to the suspected patients should take extra control measures in order to avoid direct contact with blood and fluids of the patients body. Workers in close proximity of 1 metre of the patients should use mask, gloves, goggles with protective gown. Apart from the heath workers, the workers in the laboratory are also prone to infection. Proper handling of the infected sample should be carefully handled by staffs well trained and the sample should be processed in well equipped laboratories (West and von Saint Andr-von Arnim 2014). Roles of WHO in preventing the Ebola outbreaks- Ebola outbreaks are controlled by the WHO (World Health Organisation), an international Committee on Scientific and Technical Coordination. This committee implements measures to control the daily life activities conducted by certain working subgroups. The management team for patient isolates the clinical cases into quarantine ward and trains to equip proper preventive measures such as use of gloves, mask and protective clothes and also provides medical care corresponding to symptomatic theory in order to maintain the vital functioning of the body. The committee based on coordination controls all the epidemic activities by conducting meetings and writing reports for public related health authorities. The surveillance team on epidemiology finds the cases by verifying the case related rumours. The team for hygiene and sanitising disinfects and buries all the Ebola related dead bodies safely. The laboratory team collects, stores and ships t he samples to confirm the diagnosis (Gostin and Friedman 2015). Remarks- It can be concluded from the above discussion that the travellers returning from the affected regions should apply necessary measures to prevent the infection if any disease related symptoms starts developing within 21 days of return. The travellers specially the health workers suspecting Ebola symptoms should seek medical attention. They should report the travel history to the physician in order to under the root cause of the symptoms and hence proceed for prevention strategies. References: Beeching, N.J., Fenech, M. and Houlihan, C.F., 2014. Ebola virus disease.BmJ,349, p.g7348. Blaser, M., 2014.Missing microbes. Oneworld Publications. Camacho, A., Kucharski, A.J., Funk, S., Breman, J., Piot, P. and Edmunds, W.J., 2014. Potential for large outbreaks of Ebola virus disease.Epidemics,9, pp.70-78. Chmielecki, A., 2015. The Status of Expanded Access in Light of the 2014 Ebola Outbreak Introduction.J. Health Biomedical L.,11, p.25. Chowell, G. and Nishiura, H., 2014. Transmission dynamics and control of Ebola virus disease (EVD): a review.BMC medicine,12(1), p.196. Falasca, L., Agrati, C., Petrosillo, N., Di Caro, A., Capobianchi, M.R., Ippolito, G. and Piacentini, M., 2015. Molecular mechanisms of Ebola virus pathogenesis: focus on cell death.Cell death and differentiation,22(8), p.1250. Fasina, F.O., Shittu, A., Lazarus, D., Tomori, O., Simonsen, L., Viboud, C. and Chowell, G., 2014. Transmission dynamics and control of Ebola virus disease outbreak in Nigeria, July to September 2014.Euro Surveill,19(40), p.20920. Fisman, D., Khoo, E. and Tuite, A., 2014. Early epidemic dynamics of the West African 2014 Ebola outbreak: estimates derived with a simple two-parameter model.PLoS currents,6. Gebretadik, F.A., Seifu, M.F. and Gelaw, B.K., 2015. Review on Ebola Virus Disease: Its Outbreak and Current Status.Epidemiology (sunnyvale),5(204), pp.2161-1165. Goeijenbier, M., Van Wissen, M., Van De Weg, C., Jong, E., Gerdes, V.E.A., Meijers, J.C.M., Brandjes, D.P.M. and van Gorp, E.C.M., 2012. Viral infections and mechanisms of thrombosis and bleeding.Journal of medical virology,84(10), pp.1680-1696. Gostin, L.O. and Friedman, E.A., 2015. A retrospective and prospective analysis of the west African Ebola virus disease epidemic: robust national health systems at the foundation and an empowered WHO at the apex.The Lancet,385(9980), pp.1902-1909. Judson, S., Prescott, J. and Munster, V., 2015. Understanding ebola virus transmission.Viruses,7(2), pp.511-521. Kaushik, A., Tiwari, S., Jayant, R.D., Marty, A. and Nair, M., 2016. Towards detection and diagnosis of Ebola virus disease at point-of-care.Biosensors and Bioelectronics,75, pp.254-272. Merrill, R.M., 2015.Introduction to epidemiology. Jones Bartlett Publishers. Meyer, B. and Ly, H., 2016. Inhibition of innate immune responses is key to pathogenesis by arenaviruses.Journal of virology,90(8), pp.3810-3818. Nanclares, C., Kapetshi, J., Lionetto, F., de la Rosa, O., Tamfun, J.J.M., Alia, M., Kobinger, G. and Bernasconi, A., 2016. Ebola virus disease, Democratic Republic of the Congo, 2014.Emerging infectious diseases,22(9), p.1579. Paessler, S. and Walker, D.H., 2013. Pathogenesis of the viral hemorrhagic fevers.Annual Review of Pathology: Mechanisms of Disease,8, pp.411-440. Passi, D., Sharma, S., Dutta, S.R., Dudeja, P. and Sharma, V., 2015. Ebola virus disease (the killer virus): another threat to humans and bioterrorism: brief review and recent updates.Journal of clinical and diagnostic research: JCDR,9(6), p.LE01. Regmi, K., Gilbert, R. and Thunhurst, C., 2015. How can health systems be strengthened to control and prevent an Ebola outbreak? A narrative review.Infection ecology epidemiology,5(1), p.28877. Rewar, S. and Mirdha, D., 2014. Transmission of Ebola virus disease: an overview.Annals of global health,80(6), pp.444-451. Shears, P. and O'Dempsey, T.J.D., 2015. Ebola virus disease in Africa: epidemiology and nosocomial transmission.Journal of Hospital Infection,90(1), pp.1-9. Murray, P.R., Shu-Acquaye, F., 2017. The Ebola Virus Prevention and Human Rights Implication.U. Mass. L. Rev.,12, p.2. Shuaib, F., Gunnala, R., Musa, E.O., Mahoney, F.J., Oguntimehin, O., Nguku, P.M., Nyanti, S.B., Knight, N., Gwarzo, N.S., Idigbe, O. and Nasidi, A., 2014. Ebola virus disease outbreakNigeria, JulySeptember 2014.MMWR Morb Mortal Wkly Rep,63(39), pp.867-72. Weingartl, H.M., Embury-Hyatt, C., Nfon, C., Leung, A., Smith, G. and Kobinger, G., 2012. Transmission of Ebola virus from pigs to non-human primates.Scientific reports,2, p.srep00811. West, T.E. and von Saint Andr-von Arnim, A., 2014. Clinical presentation and management of severe Ebola virus disease.Annals of the American Thoracic Society,11(9), pp.1341-1350. Weyer, J., Grobbelaar, A. and Blumberg, L., 2015. Ebola virus disease: history, epidemiology and outbreaks.Current infectious disease reports,17(5), p.21. World Health Organization, 2013. Global action plan for the prevention and control of noncommunicable diseases 2013-2020. World Health Organization. (2017).Ebola virus disease. [online] Available at: https://www.who.int/mediacentre/factsheets/fs103/en/ [Accessed 24 Aug. 2017].

Research and Innovation in More Technology †Myassignmethelp.Com

Question: Discuss About the Research and Innovation in More Technology? Answer: Introduction For over a decade now, Apple's smartphone iPhone has gained popularity in the consumer market. This is so because iPhone is considered one of the best smartphone. Its functionality is fantastic especially with the iPhone flagship that uses A models of processors that is extremely fast compared to any smartphone in the market. Other than the speed there are several other factors that makes iPhone to be the preferred smartphone gadget my many like its camera which not only produces the best photo quality like with iPhone several due to the phone having dual cameras at the back with the latest image processing technology but the phone itself is considered to support the best video recording capability of any smartphone available in the market. iPhone has also made its name through the company Logo. The logo clearly depicts the company's reliability and innovation. This has made it certain that loyal and potential consumers f their products are at all times aware of their existing produc ts. iPhone company has been known to have financial leverage over small companies that is mainly channeled towards research and development. Hence, other than the company spending million on an advertisement, the company fuels the economy with new development and ideas that are later bought by other small companies as they try to keep up with the smartphone technology space made by iPhone making iPhone the most trusted, loved and respected smartphone brand in the market. iPhone is a smartphone that ensures the success of its company by focusing more on conduction research and development project and becoming the first in all times to introduces in the smartphone technology in the market. This makes the company's products marketable and popular among most of the consumers since they have created that sense of trust, reliability and the ability to keep them on the forefront with any new emerging smartphone technology. Scope definition of work by budget The apple company has gained leverage to other smartphone companies by being the first to introduce new technology or improve on the existing one. And since these companies would like to maintain their market share in the market they buy the technology from iPhone. Much of the company budget is not focused on advertisement rather it's focused on research. Allocation of their funds to non-media spending has been more compared to media spending since the company doesn't spend much on products promotional campaign. Scope definition of work by deliverables Apple's iPhone has so much capitalized on research and development and this account for increase work volume in the attempt to bringing in new technology in the smartphone industry. The complexity of the deliverables varies proportionally with the technology used in the production of new variables and the type of resources used in their development. Scope definition of work by strategy The company scope has for long being define by the strategy undertaken in bringing in new smartphone technology or improving on the existing ones. Through strategic brand and category requirement Apple has reinvented the scope of work base on the existing remunerations and requirements to come up with deliverables that are considered as an invention or an improvement in the smartphone industry. Economic forces Since the company uses the cheap labor from China, this could cut away the cost of production hence the company enjoys a larger profit base. With the current trends, an increase in the dollar exchange rates could make it almost impossible for Apple's iPhone company to sell their products outside America in places like Europe and Australia. The development of high-end iPhone consumer products could shy away from customers especially in the middle and low class from buying the product since they are quite expensive. Sociocultural effect Apple's iPhone product will be affected by the growth in consumer spending that has been predicted in the coming years making the purchase of the product impossible to some customers. To some, the products decline in the rate of purchase will make the company to stop supply their products in those areas say Africa for example. There is also a social, cultural effect when iPhone's consumers in Apple major markets such as the United States and part of Europe will withdraw their emotional attachment to the product and adopt cheaper products like Samsung, Blackberry and Google Nexus and Pixel smartphones that have been known to provide steep competition to iPhone (Cusumano 2013). They may not be as fast as iPhone but some of these phones have been known to surpass iPhone in certain areas say like Samsung S7 edge gains the advantage of being waterproof and Google Pixel XL being known to bring the best customer experience as a result of its fluid Android operational experience and optimiza tion and again for the best camera experience in the smartphone category. Some people will be shy from buying iPhone product because of their expensive and stylish design. Some socio-conscious consumers will even go to the vast extent of refusing to buy the product as they become concerned about the product being manufactured in China since China products have been widely known to be counterfeit. Political-legal forces Apple company as a whole has recently launched an easier payment method, the Apple Pay which is considered service sector with high financial regulation. The government could be forced to increase its level of regulation with the Apple company, and the government oversees its cash inflow and outflow. This has also been predicted to cause an enormous increase in the level of financial litigation arising from the Apple Pay financial services. There has been prospects and rumors of the company entering into the automobile manufacturing business. This is considered one of the highly regulated sectors since lives are at stake and a small error in the design or manufacture of the car could cost lives. Hence this will call for an increased insurance, regulatory and litigation costs to be met by Apple company. The company can also be politically affected since the company relies on a number of products that fall under intellectual property laws with the example of music and software. This pr ovides a loop in which the company could be hacked on its privacy making it's a highly vulnerable and thus under close supervision by the law. Technological forces Apple's iPhone faces stiff competition from Samsung and Google as they have been known to duplicate and even surpass iPhone in some area of technology when it comes to smartphone technology. Some of the technology like Apple Pay have been successfully copied by Google as they have come up with their payment app, the Android pay and since most smartphone users prefer Android to its ease of operation they payment application is now a major threat to apple's invention and threats to de-throw it in terms of popularity in the market. This makes most of Apple's signature invention and services to be no longer unique and thus a reduction in their market share since they can obtain the very same technology as Apple offer but at a lower price. Apple has a limited customer base when it comes to bringing in new products to the market. The example of cars and Apple television will have a very limited market as giants like Porsche, Benz and Toyota have flooded the automobile industry and Samsung and LG have flooded the Television industry. The flexibility of using smartphones, tablets, and phablets will highly decrease the demand for Apple's personal computers, and this will lower their sales. The use of iPhone A-series operating system has highly limited on the number of application that can be installed on their phones and this has made the company lose a lot of customers as many turns to the likes of iPhone's smartphone competitors such as Samsung, Google, Xiaomi, Huawei, Lenovo and LG who have Android as their operating system and thus they have unlimited access to applications (Hughes 2010). Natural environment forces Apple has been for long associated with environmental pollution due to their inability to control their disposal of non-working electronic components and devices. Expenses of disposing of these wastes could be very high especially with the Lithium batteries, and Apple could be forced to take responsibility of these wastes since they are hazardous to our environment. The company has also failed to control pollution in production industry in China. There has a growing concern especially those that have led to side effects to the locals, and this could lead to increased regulation requirements which may lead to increasing the cost of production in the near future. In an effort to reduce greenhouse effect caused by greenhouse gasses and the burning of fossil fuel, Apple's company in China may be forced to increase their electricity and manufacturing bill to meet the required energy production. There is also an effect brought about by climate change which could have an effect on apple's t ransoceanic shipping hence limiting their supply. External environment near environment Market review Despite there being a drop in several countries economic status such as the United States, iPhone has had a continuous increase in demand for their product. The situation is so much that there are more demands than the company can supply. This effect is felt through the company's economy, and they have moved the stock market. The chief economist of United States was once noted saying that the iPhone has a measurable impact on the country's economy (Xing and Detert 2010). The chief reported that despite it being a small smartphone gadget and costing a fortune and yet a large fraction of the country's population have it. The report released from his department shows that despite there being factors influencing the country's economy, the sale of iPhone has contributed to a significant a quarter to a third of the country's annual economic growth when computed with the gross domestic product. Competitive review Apple's iPhone has a declining number of sales by 15% when compared to the volume of sale in its last quarter. Apple's report showed that the company has maintained the fifth position having obtained a 7% smartphone market in the year 2016. The reason for this was the mixed demand for the iPhones, the existence of overstocked volumes, strong competition from other smartphone companies such as Huawei, OPPO, Lenovo, and others were considered the key factor for the drop in market share among the consumers. In a country like China, a report showed that there were more iPhones in their network when compared to other brands. The situation was also noted that iPhone customers ranked first when it comes to customer loyalty. However, the country noted that the highest vendor was Huawei which accounted for about 17.5% of smartphone shipment in the country. The fastest growing smartphone market is OPPO with a 13.9% market share whereas iPhone comes fourth with a 6.9%. The reason for the drop i s associated with many factors such as its high price, limitations when it comes to installation of the certain application, the shift in consumer loyalty as they realize they could get the same experience from other android and windows devices. Distribution channels and buyers (intermediary customers) Apple was seen to lose its grounds all over the world in the last market quarter. This was as a result of domestic rivals that made iPhone lose its touch in the smartphone category. Apple's iPhone shipment in the country of manufacture, China, was noted to fall by a 25% every year and the number of total units resulting to a 7.3 million in the second quarter. However, the overall China market for smartphones depicted a rise in the shipment of 3.7%. This reduction in shipment is as a result of the stiff competition the company gets from emerging smartphones like Samsung, OPPO, and Huawei End user customers The end user customers survey of iPhone gadgets, a report done to 2,275 iPhone owners, 59% of them admitted to having a blind loyalty to the product. The research found out that those users who had started using iPhone products for an earlier age would not even dare consider researching other products for purchase or upgrade considerations in future. From the research, 78% admitted that they could not imagine using a different kind of smartphone at the moment while a further 52% said that they were so much impressed with the device. This shows that the end users of the Apple's iPhone Products show a form of brand loyalty that any other smartphone company would dream to possess. Supply It has been noted that the company Apple is responsible for any health or unhealthy supply progress to parts that constitute the make of iPhone. Like other commodity in the market, the rule of supply and demand to applies for iPhone. The higher the demand will make the company supply more of the phones. However, the rise in demand has enabled the company to supply their products at a much higher price. The iPhone shipment has, however, decline in the first quarter of the year 2016. Research based on this results showed that iPhone's supply chain in the inclusion of design, sourcing, development, manufacture and distribution is entirely different from another form of smartphone supply chain. There have been cases of reported harsh condition in working environments in the iPhone companies with examples of Taiwan where there was an outburst of fire. Cases of employees' suicide attempts have also been reported due to harsh working conditions. Critical success factors Summary of opportunities For the next five years, iPhone has established a huge base in their marketing strategy that has ensured opportunities that will unfold in due time. This comes with the factors Apple is adding and gaining more customers adding them up to the group of loyal customers in each quarter. The company will ensure customer loyalty given their huge and rich application store and the broad service ecosystem, and this makes iPhone be a key and loved brand worldwide. iPhone has also established itself in China and has started selling their products in the country. In fact, the number of sales in China has recently surpassed the purchase in the United States which held the base market for iPhone product. And since China has a much higher population, with highly densely populated towns like Shanghai the company has more opportunities where a certain level of convincing through advertisement and marketing could gunner the company huge sales and thus huge profits in return. The number of the middle class who have started to love iPhone products in China is high, and this will lead to increased sales in future. Given that the Chinese have taken Apple products to be a status symbol, this demography will lead to high sales of Apple products in future. An opportunity that iPhone has in the future is its innovative culture. Given that the company spends millions in research and innovation exercises, iPhone has an opportunity in the future through coming up with a brand technology in their smartphones that will attract a larger market share from the Android community. iPhone has also started to tap its market in India and very soon they will be among the top considered markets for iPhone. Summary of threats Android operating system popularity poses as the main threat to iPhone. Provided by Google, the operating system has been accepted by all due to its ease of operation. Several brand mobiles, with the different manufacturer, specifications, and features and at different process have also been released making iPhone seem like one of the hardest to operate and with limited choices. Competition from other phone manufacturing company also poses a threat to iPhone. Companies such as Google, Blackberry, Huawei, LG, and Alcatel developed complex technology in their hardware and software design and have some have been able to de-throw iPhone in certain areas such as the battery life in Motorola. This has made customers change from buying iPhones to Android phones. The threat posed by hackers of wiping iPhone devices. The threat of deleting all iPhone users' pictures, videos and messages caused uncertainty in some iPhone customers for a long time. These hackers using stolen email addresses accounts and their passwords did treat the companies by claiming they will remotely wipe every iPhone (Hoog and Strzempka 2011). Situation analysis Organization-wide capabilities The Apple organization has the capability of producing enough iPhone gadget to serve every consumer that requires the smartphone. Based in China provides them with the required cheap labor force that can work round the clock in producing the device. The organization is also capable of providing safe and relaxed working environment to its human resource to avoid cases of suicide attempts and accidents. The organization is also capable of introducing a totally new technology into the smartphone category since they have all the resources and the expertise they require to do so. Marketing capabilities From the revenue, they get the organization can comfortably conduct market and invention research that will improve the quality of technology used on their iPhones. This will enable them to attain a higher market for their products especially when they conduct marketing advertisements in readily available market like China and India. They can also lower the prices of their iPhone if they want to make more sales. Strategy development Marketing objectives The biggest marketing objectives that iPhone has is to lead the smartphone mobile market. The company has implemented the strategy to be an online search machine that will promote online advertising. The company also has an objective to increase in profits margin. This is, in fact, a problem despite the fact that iPhone has a higher profits its customer base is low. And through proper marketing strategy, the company will attain its objective of increasing the profits margin with an attainment of a larger consumer base. Product market strategy The company has an objective to provide premium smartphone at an affordable premium price so that they can have the lion's share of the consumer market since they will have a justified reason to pay more for their products. Through conducting technological research, the company aims at providing the latest technology in the smartphone industry that its loyal customers will gladly pay for the brand. The company also aims at attracting some of the Android users to switch to iPhone and enjoy their brand quality (Mickalowski et al., 2008). Segmentation, targeting and positioning strategy Apple has attained segmentation by dividing its consumer base into groups according to their needs and given characteristics, like in China iPhone has incorporated certain features in the primary OS and the case is not so for iPhone sold in the US. The company has also achieved its target market by choosing a specific group of consumers as identified in the process of segmentation. These include aspects such as design appreciation, the performance of the technology used and the prices charges for their products. The company has also attained positioning by attaining the best market mix that they consider most suitable for selling out their iPhones. Customer value creation mix iPhones company Apple aims at providing the best customer value creation mix through the following ways; Identification if target consumer value where the company aims at finding out what the end user needs in his life to make smartphone experience much better. Ii) identification of the deemed value and what is vital where the company selects out the most important needs that the user requires of their smartphones Forecast on value of the target customer through creation of estimates on financial costs that is required in development of what they have selected out as important in the user smartphone experience Customer value creation mix where they engage in the development of the thing they selected out to improve user smartphone experience Strategy implementation Resource allocation Apple did put several factors into consideration while coming up with a resource allocation plan. To achieve a successful resource allocation strategy, the following thumb rule should be used; Creation of layout for contents In this step, iPhone needs to design a platform such that users will have an easier navigation operating system to their smartphone. Taking the software, for example, the company should be guided on the basis of depth, clarity, and deference. Clarity will make it possible for users to interact with the iOS device easily. Deference will be better if you don't incorporate too many gradients and use of shadow in your system. Depth will come into use when the is a display of more content that is detailed enough. UI should be 3D enabled To design the best UI that is attractive and brings out the best customer experience you have to consider the difference in tastes and preference. However, some factors are universally attractive like the customization and incorporation of the tandem that looks appealing to the user or the final consumer. This will make his iPhone experience faster, enjoyable and easier to use. Clearing of bugs In the development stage, total avoidance of errors is almost impossible to anyone. Common errors will lead to regular stoppages or a crush of the entire program. To minimize the occurrence or errors, you need to regularly debug the software that you are developing. It would be such a shame a big company like iPhone to offer its consumers with flagship smartphone that can't be operated due to some software errors that could have been easily avoided in the development stage. The Apple ID To ensure the security of you work against theft and robbery, you must include the sign in option with an Apple ID code. This is resourceful especially when there is a need for your identification as a coder or a developer. The platform allows you to sign in and send files to anyone in the organization regarding any software development process. Come up with a directory structure This is applicable in cases where you work at the enterprise leveling the company, and you have been assigned multiple coders who work alongside you. An intuitive structure of you project will be held with the organization of the codes delivered to you for face keeping. Implementation plan The implementation plan will start with the development of the best user experience iPhone both the in the software and the hardware. The compare should provide the best software experience with no bugs at all. The software should also comfortably run with the given hardware components like for example image processing to run smoothly and immediately after a photo has been taken. iPhone should also provide value when it comes to hardware, for example, providing the fastest chip processor when it comes to the CPU performance and data processing. iPhone should also foster customer loyalty by enabling frequent communication with their consumers on aspects such as promotions, offers, upgrades and other to improve their users; experience. The marketing department should be structured in a way that it can conduct the required marketing research and provide the best feedback to the company so that it can produce the iPhones according to users' specification, tastes, and preferences. The mar keting department should also conduct Segmentation, targeting and positioning strategy to maximize on the sale of the iPhones since the market need would have been fully met. Evaluation and control process The evaluation and control process need to be done to identify whether the consumers are satisfied with their iPhone release or not. The factors to consider while carrying out the evaluation is customer satisfaction regarding the quality of the iPhone and the prices charged for the community. Frequent questions and answer should be provided by the company to the willing consumer to determine their satisfaction with every iPhone product released. The measure can also be done by the number of purchases and orders made regarding the product since a quality product will attract more sales and a poor iPhone will result in a drop in sales. The data can be sourced right from their users' experience or the purchased phone when it comes to evaluation through the number of purchases. References Cusumano, M.A., 2013. The apple-samsung lawsuits. Communications of the ACM, 56(1), pp.28-31. Hoog, A. and Strzempka, K., 2011. iPhone and iOS forensics: Investigation, analysis and mobile security for Apple iPhone, iPad and iOS devices. Elsevier. Hughes, J., 2010. iPhone and iPad apps marketing: secrets to selling your iPhone and iPad apps. Que Publishing. Michalowski, K., Mickelson, M., and Keltgen, J., 2008. Apple's iPhone launch: A case study in effective marketing. The Business Review, 9(2), pp.283-288. Xing, Y. and Detert, N.C., 2010. How the iPhone widens the United States trade deficit with the People's Republic of China.