Teeces Model Essay Example | Topics and Well Written Essays - 3750 words

Teeces Model - Essay Example This study highlights that Eurocopter is one organisation that applies this model to enhance its dynamic capabilities hence this essay seeks to explain the different steps in the model with regards to applicability to the organisation’s operations. From this discussion it is clear that it is imperative that the organisation should first sense the opportunity from the environment in order to develop its dynamic capabilities. Sensing refers to the ability to scan and create an opportunity from the environment and it also refers to the organisation’s ability to learn and interpret those opportunities. The sensing stage is mainly comprised of four elements namely: processes to direct internal R&D and also select the new technology, processes to tap the external development in technology, processes to exploit the innovation from supplier and complementor as well as the processes to target the market segment and managing customer needs and innovations. As far as the processes to direct internal R & D and new technology are concerned, it can be noted that Eurocopter internally perceives the opportunity on the blade business. The blades often require to be repaired as they form a very important aspect in the life of the helicopt er hence Eurocopter finds this as a big opportunity in the blade business if they can increase competency in terms of blade business processes which may include design, manufacturing and maintenance of composite rotor blades, propellers, turbine blades as well as other issues related to repairs. Under the strategic alliance the organisation collaborates with many external partners given that it strongly believes that these parties will help it to improve its innovativeness on the blades. It also has a joint manufacturing project with the other companies such as Kawasaki.