Launching a New Product A variant of Red Bull Waking a new market Essay

Launching a New Product A variant of Red Bull Waking a new market - Essay Example Typical time lines for launch: Pre-launch activities: Month 0 - 3 Product completion By Month 3 at latest Launch planning Month 4 - 6 Launch Month 7 -10 Sometimes a company actively markets the right product or service to the right people in the right media. But the marketing effort flops - all because of poor timing. To get the most mileage from the marketing efforts, you must be keenly aware of the right and wrong times to get the word out. To gain a bit of insight, consider the following: To launch a product on a limited budget, the best bet is to market when the competitors have eased up so that the product can gain the largest share of target audience attention with the smallest investment. That may mean marketing during what are typically slow months in your industry. But because this is when one can attract the most attention the fastest, it's worth it. The product should be launched around Christmas when the people have the time to go shopping and watch television along with family. This way the product would get maximum attention. Word of mouth would also work for it as the people who have seen the prelaunch activities might discuss with friends and relatives over dinner. Also this is the time when health and family welfare are highest on the consumer's agenda . Estimated Budget Budget For Energy Drink Price per Unit 85p Variable Cost 10p Gross Contribution( PPU-VC) 75p Sales Volume(Estimated Units) 10,00,000 Sales Revenue 85,000,000 Gross Contribution Margin(GC*SV) 75,000,000 Over Heads 20,000,000 Net Contribution(GCM-OH) 55,000,000 Advertising and Promotions 10,000,000 Sales Force and Distribution 8,000,000 Net Operating Profit(NC- Adv-Sales force distribution) 37,000,000 After the product concept is...Plan to distribute the releases two to three weeks before the product's launch day. Sometimes a company actively markets the right product or service to the right people in the right media. But the marketing effort flops - all because of poor timing. To get the most mileage from the marketing efforts, you must be keenly aware of the right and wrong times to get the word out. To gain a bit of insight, consider the following: To launch a product on a limited budget, the best bet is to market when the competitors have eased up so that the product can gain the largest share of target audience attention with the smallest investment. That may mean marketing during what are typically slow months in your industry. But because this is when one can attract the most attention the fastest, it's worth it. The product should be launched around Christmas when the people have the time to go shopping and watch television along with family. This way the product would get maximum attention. Word of mouth would also work for it as the people who have seen the prelaunch activities might discuss with friends and relatives over dinner. Also this is the time when health and family welfare are highest on the consumer's agenda . After the product concept is prepared , in order to evaluate business proposal attractiveness , one needs to prepare sales