L’oreal and the Globalization of American Beauty

MGO403 HW4 <LOreal and the Globalization of American Beauty> How did LOreal choke the worlds largest beaut company? What was the role of encyclopaedisms in the return? The global strategy of Loreal started first from European countries like Austria, Italy, and the Holland providing hare dish out and hair color products. After the launch in the USA, they decided to fill out their market share by mainly M&A of many similar but way smaller companies. With proper acquisition strategy everywhere the years, they finally became the largest company in beauty industry. LOreal offers consumers worldwide American and French concepts of beauty.Are there any limits to the national beauty images it can globalize? There may be some limits for Lorear to go more worldwide even if they have huge branches and offices over the world. I think it may be related with racial issues. The society for minority is changing faster than ever before, but still, the majority of American and European countries are white but Asian, African American, and Hispanic. Thus, if they really care virtually optimal globalization in all ways, they should probably consider do their diversified strategy in other markets (minorities)What are the global opportunities for Kiehls? What are the limits, if any? Even though Kiehls were taken over by Loreal through M&A, their products are not slow found at many stores, unlike there are so many producsts of Lorean in any store. And this is mainly because their products line are just now expensive targeting luxury market, so I think if they really indispensability to go global they should find proper way to make their products soft available to the customers through mega-stores like walmart, or target.