New Communication Interactivity :: Functions of Communication

The Australian paper was first released by Rupert Murdock on July 15, 1964. Its release instigated a limiting in the way news, in particular, the printed press, was communicated in spite of appearance Australia. By becoming a national newspaper and attempting to capture a slice of the traditional newspaper markets, The Australian was seeking to express its passion for change and improvement. Http//www.theaustralian.news.com.au/sectionindex2/0,5746,About+this+paperTEXT,00.html (2002). The Internet has come well-nigh through the continued ripening of new communication technologies. The Australian saw advantages of the Internet as a way of increasing its exposure and distribution. With the creation of The Australian News nett billet http//www.theaustralian.news.com.au/ , a new level of interactivity betwixt the newspaper and the ref developed. The following paragraphs will critically evaluate The Australians tissue site and rate how it has extended The Australians traditional form of communication being its printed newspaper.The web site greets us with the usual mast head that we ar familiar with on the depend page of their news paper, but there are a flake of small additions. Most noticeable is the animation within the advertising. Advertising plays a large part of any newspaper. With the eye catching stimulation brought about by movement, the ability to subconsciously avoid advertisements in newspapers is hindered within the web site. An separate part of the mast head displays the words News Interactive. The Australian has made attempts to interact with the reader to a greater extent in its web site, compared to the newspaper. With the newspaper you can interact by writing to the editor, responding to and submitting advertisements, filling in the crosswords, etcetera The web site takes interactivity a few steps further by giving the reader greater freedom and choice to articles and options, creating an interaction between the reader (which becomes the user) and the web site (which provides the options). The newspaper on the other debate gives limited options that ultimately limit the interactivity.There are many methods or tools that the web site utilises to create an interactive environment. New normalal codes and icons that are widely accepted throughout the Internet are being employ within The Australians web site. Blue underlined text has become an accepted convention to inform the reader of a hyperlink. Web pages such as this matchless are constructed with hypertext, which is text, be it in the form of a sentence or just one word that contains hidden code creating links to other web pages or other hypertext.