Creative Product Promotion Describe the Promotional Mix

(a) Describe the promotional mix characterd by two selected organisations for a selected product/service. Coca-Cola Founded in 1886 by pharmacist Dr John S Pemberton in Atlanta, Georgia, The CocaCola Company is the orbits prima(p) manufacturer, securities industryer and distributor of non-alcoholic beverage concentrates and syrups, and produces nearly 400 brands. www. coca-cola. co. uk/about-us/introducing-our-business. html Coca-Cola was invented by Dr John Stith Pemberton and first went on sale at Jacobs apothecarys shop in Atlanta, Georgia and these days Coca-Cola is the worlds some prefer tearing and close profitable drink from 1886.PROMOTIONAL MIX Advertising Coca-Cola habituates whiz of the most modern and popular advertising. Christmas advertisment most popular and Coca-Cola uses Santa Clause because he is with red suit and a white beard and he did not incessantly look that way as Coca-Cola advertising shaped him like that. They use different types of advertising much(prenominal) as * Print ads * Radio * television * Billboards * Banners * Brochures * Signs * In-store displays * Posters * Web Pages * Motion Pictures Personal change Coca-Cola Corporation avoids personal give awaying but in case of large store and hotels etc. t does use personal merchandising. The sale officers contact the owners and sell their products directly to owners. sales promotion Sale promotion is very important because it laughingstock tending to maturation sales in a competitive market and thus, increase profits also it will help to sell whole the vivacious stocks and there atomic number 18 many to a greater extent advantages but not all for the company because consumers compensates the product at a cheaper rate. The different types of sale promotions that Coca-Cola usesAssociated rise Corporate Product Or Service CommunicationsBuy whiz get peerless free long time ago Coca-Cola apply sully 2L get 1L free and they found that this is not as effect ive as buy one get one free therefore from now on they argon using this technique. Media Coca-Cola always used this technique as it was most popular and profitable at the same time. To explain what is media it is a modified code or message that can be found on the back of the cap and they used two different methods for that. First was more profitable way which was putting there codes and you had to send message or call a number shown to enter a lucky borrow with unlike prizes.Second was putting messages on back of the cap where you could win another(prenominal) bottle of Coke instantly. Last but not least they used Joint Promotion this is getting more and more popular. Coke is having a promotion from McDonalds, Dominos, KFC, Burger King and many other places, because for example Dominos aptitude set about a special offer when you buy a pizza pie you get a bottle of coke free. Public relations The Coca-Cola has eff up with a great humankind relations plan to use social med ia like Twitter and Facebook to convey their views on the environment and the actions they be taking.With campaigns like the Polar Bear campaign they started to integrate social media into their public relations. Also Coca-Cola reduced the percent of plastic in product bottling and do bottles recyclable. Direct merchandising is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate continuous to the customer, with advertising techniques such as mobile messaging, email, interactional consumer websites, online display ads, fliers, compile distribution, promotional letters, and outdoor advertising.Corporate reckon Coca-Cola has a comfortably embodied image although they had problems with the capacitance of the coca-cola as it was containing a lot of pillage, caramel color, caffeine and it make it very addictive therefore Coca-cola had to reduce amounts of stinky ingredients. As you can see from this chart it shows nutrition information and GDA of 500ml of Coca-Cola it clearly shows that 1L of Coca-cola would exceed GDA of sugar if consumed in one day. Corporate image may also be believeed as the sixth aspect of promotion mix.The Image of an organization is a crucial point in marketing. If the reputation of a company is distressing, consumers are less willing to buy a product from this company as they would ca-ca been, if the company had a fair image. Sponsorship is sometimes added as an seventh aspect. Direct Marketing Coca-Cola does not use direct marketing techniques although they could consider using direct marketing techniques such as mobile messaging, email, interactive consumer websites, fliers and outdoor advertisingSponsorship Coca-Cola is proud to film a long history of sponsoring major(ip) events such as American Idol, NBA and even more London Olympics Games, not even they get a good advertising from those events but further they are even making profit, and what is better than getting advertising fo r free. McDonalds knowing repast Advertising they advertise diffrent times of the day, they also put tinkers in quick-witted meal that is related to popular movies. Happy meal comes in the cuff hat has games and colorful images and even more they even have a website that is represented in happy meal and animation virtually it. Coorparate image McDonalds had bad coorparate images until they started to recycle bags and they also added wellnessy menu, happy meals all over time is increasing its demand as kids likes to get a toy with their meal and also its a good choice of meal. Direct Marketing McDonalds uses direct marketing through the parents to the children to sell happy meal, also they sell it via drive-through by offering Happy Meal.Personal marketing McDonalds uses personal selling and staff which are appointed for personal selling they are the one who perform the activities regarding selling up of goods to customers and almost every time if you put something one of the staff members will ask you do you want fries or drink with that and if someone comes with the kid they will offer happy meal for them. Sales promotion McDonalds uses sales promotion through organizing various contests, programs, functions and promoting different choice of products in the happy meal.Also they uses their happy meal box to advertise latest movies and a lot of different events that children finds it attractive. Sponsorship No one expected, but 2012 McDonalds was the biggest sponsorship for London Olympics Games and from my view of point that was a very smart move, because they made a lot of profit out of it, because they was selling their fast-food during Olympics and moreover they had so much advertising that just increased their market share and even improved their corporate image.Publicly and public relationship yes they have healthy opton adn they are part of the olympics Public relations McDonalds are improving their public relations over the years and the ir Happy Meal is favourite choice for the kids. To improve their public relations McDonalds have attaind their Facebook and Twitter pages also they setup and YouTube channel to keep the customers updated with the latest products and promotions. Recommendations McDonaldsIn my feel McDonalds should however try to improve their corporate image, because they had a lot of bad stories about their business that their food contains bad ingredients that are dangerous for your health so in order to do that they could decrease fat content and try to add more healthy options in their menu. Another good recommendation would be more choises in happy meal such as different burgers or drinks. All in all McDonalds is a strong brand and these recommendations would not affect them a lot, but still too maximise profit and customer satisfaction they must derive every single smart recommendation possible.Coca-Cola Coca-Cola had a lot of bad stories in past and a lot of them has to do with business m orals and not being environmentally friendly therefore they made their corporate image bad for a while, and some people still flirt with those things. In order to improve their corporate image Coca-Cola should try to be more energy efficient, recycle more of their products, make more events and charities, create new products and keep their products at competitive price. All in all coke is most popular soft drink in the world and it going to stay for a long time if they keep doing good job.