Global Marketing :: essays research papers

impertinent and improved products are developed almost daily, they are launched in the grocery store in hopes that the product entrust be accepted and purchased, the fate of both product is determined by consumers through and through their acceptance and purchase or rejection of the product. New product introductions are becoming more and more greetly and the product success rate is less than in previous years.The yield of promotion sanctifys to choose from mountain be oerwhelming, and finding the best method which will cede the Palm hectogram to flourish in the grocery is a very challenging step to overcome. Palm cardinal has developed a radical product and we want to tell a large number of populate about it very quickly. Mass selling is our intention. Several of the mountes that will allow PalmOne to determine the potential success of the Mercury is to initiate a small, court effective mass selling campaign that can easily pay back to a much larger campaign in th e coming months. We can put together a short campaign very cost effectively to quickly establish if this kind of promotion will work.One of the most effective approaches to reach people on the go is to air the product on the radio. Radio reaches tens of thousands of people each day bit driving in their car, or listening at the beaches and the intended advertisements will reach our target listeners with our message. We will plan an advertisement campaign over a single week or multiple weeks in order maximize the impact. Advertisements will be run several ways through the radio stations. Radio stations love prizes and free products. PalmOne can stick out a small number of the Palm Mercurys for give-a-aways and contests. Contests abide a high audience participation and retention rate grownup PalmOne some much desired publicity. Picking the correct prize, the correct approach and the correct target audience will allow the Palm Mercury to receive desirable exposure for a minimal cost .